It’s time for the next scheduled marketing meeting with your team and you’re coming to the table with one major proposal: We need a Copywriter.

You're already sold on the fact that your business needs a professional Copywriter, but you need some help making the case to...

The short answer is yes! Having a strategy means that you have plans and tactics in place to reach a specific goal. Without a plan, it’s very difficult to keep track of your progress. And if you can’t track your progress to ensure that you’re making the necessary headw...

As a thought leader in your industry, you know you need to produce content that your clients and customers can relate to. Great content not only showcases your expertise, it also builds your platform and connects you with your audience.

However, content creation is a lo...

After a horrific month of construction in our house, resulting from a collapsed pipe (and then realizing we needed to replace all of our piping), I've recently received more invoices in one week than I would ever want in a lifetime. I'm not happy about having to pay th...

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Five ways to convince your team that "We need a Copywriter"

October 23, 2018

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