Can You Really Gain Valuable Insights In A 15 Minute Read?

I'm a big fan of apps that make my life easier. However, I find myself downloading them and then a few days later I press delete. Many promise value, yet very few actually deliver.

So, I was a little skeptical about an app I found a few weeks ago called Blinkist. It commits to providing, "key insights from 2200+ bestselling nonfiction books, transformed into powerful packs you can read or listen to in just 15 minutes".

Really? Read a decent book in 15 minutes? Or, at least get enough value from it in that quick snippet of time? Yep! Blinkist's powerful claims are true. In 10-15 minutes every day, you can "read a book". When you sign up for the app, there's a free version that gives you access to a daily book. The Blinkist team breaks the book down into "blinks" and provides you with the core takeaways. Essentially, they read the book for you, summarize it and package it up for you to consume by text or audio in as little as a quarter of an hour.

Of course, there's a paid version as well, but I've been fine with the free one. I've successfully incorporated it into my daily routine by either listening to my free book while cooking dinner or reading it right before falling asleep.

The topics are endless and all nonfiction. Each day I feel as if I'm literally reading a book. Since starting Blinkist, I've learned how to read faster, and I'm applying those skills to my life everyday. I've had access to new ways to stay on task and am actually using them. I'm taking in new ideas and concepts that are helping me be a better mom, wife, employee, friend...the list goes on and on.

My advice - download Blinkist and see what kind of free reads pop up over the next few days. If you're feeling really inspired, upgrade to the unlimited version. But, if you're like me and just need a 15 minute quick read at the end of the day, the free version will take care of you.

Try it out and let me know what you think!

Kelli Anderson is the owner of Kelli Anderson Communications (KAC), where she helps businesses with content strategy, creation and management. She's a big believer that communicating your story effectively will have a positive impact on your revenue. Kelli lives in sunny Phoenix, AZ with her husband and son. She has an eye for refinishing old furniture and enjoys giving old pieces new life. She can be reached here.

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