As a thought leader in your industry, you know you need to produce content that your clients and customers can relate to. Great content not only showcases your expertise, it also builds your platform and connects you with your audience.
However, content creation is a lot of work! It’s not easy to crank out enough content to build your visibility and get in front of the right people. It takes planning, time, and creativity. Add to that the fact that there are so many different kinds of content, and it’s easy to become overwhelmed.
Here are 5 easy ways to get started
Each of these types of content can interconnect and build off each other. The beauty of content creation and content marketing comes from the relationship between each different type of content.
1. Blog Series
Written content is a great place to start. Blogs have become a standard part of most marketing plans. They are easy to read in a short amount of time, and because there are so many different types of blogs, you can easily find a format that suits your needs.
If you have a significant amount of information to communicate, craft a series of blog posts. Each one can cover a different aspect of the information you are sharing. This provides a simple way to educate your prospective clients or customers on what you do and why!
Infographics are a great tool, designed to deliver research and data in a visual, easy to understand format. Since infographics are naturally long and narrow, they tend to share well across social networks. Most infographics perform especially well on Pinterest!
With easy (and free!) to use graphics tools like Canva available, infographics are a valuable way to create and share visual and educational content that pops. Next time you write an extra awesome blog post that’s packed with information, create an infographic to go along with it.
Video is becoming more and more popular every year. In fact, 97% of marketers are saying that video has helped users understand their products better. From screen sharing to live streaming, video content is an important way to connect with your audience.
Next time you want to teach your followers something, try creating a tutorial by either sharing your screen and using a slideshow, or by setting up a tripod and recording yourself!
4. Social Media Campaigns
Social Media by itself can be overwhelming. Facebook, LinkedIn, Instagram and Twitter plus a whole host of other platforms all work in their own ways and reach different people. Because of this, creating a campaign via social media to connect with your unique tribe of followers might seem like a big undertaking.
The most important piece of the social media puzzle is figuring out where your ideal clients and customers hang out. Spend most of your time where your dream customers are scrolling.
Like any other type of content, if you’re focusing on Social Media, find ways to share your knowledge and teach your followers about what you do.
Social Media is also the ideal way to take your other content (blogs, videos, infographics, etc.) and share it with the world. If you have a blog, use your Facebook Page, LinkedIn or Twitter to share your blog posts!
Email is another type of content that is critical to many marketing plans. Try sending out automated emails to new subscribers. This is a great way to build a relationship that lasts, so long as these emails provide long-term value.
Email is also a powerful way to integrate and share your other existing content. Like social media, email can be used to distribute your blog posts, videos, and other content directly to your prospects and customers.
Content Should Always Provide Value
No matter what type of content you are producing or what medium you are using to get it out to the public, your content should always be worth your audience’s time. Whether its purpose is entertainment or education, content that connects provides value in some way.
Don’t allow yourself to get hung up on creating one kind of content. Explore other options and see what resonates with people. Watch what’s being shared on Social Media and ask yourself what you can create that brings a new perspective.
Creating content that connects is one of the most powerful ways to stay relevant in your niche and gain recognition as an authority. I’d love to hear about some of your favorite ways to create content!
Ready to create authentic content that sells? Get FREE access to the ConnectUs Content Marketing Program and start telling your story.
Kelli Anderson is the owner of KAC, where she helps businesses with content strategy, creation and management. She's a big believer that communicating your story effectively will have a positive impact on your revenue. Kelli lives in sunny Phoenix, AZ with her husband and son. She has an eye for refinishing old furniture and enjoys giving old pieces new life. She can be reached here.