Do you really need a Content Marketing Strategy in 2018?
The short answer is yes! Having a strategy means that you have plans and tactics in place to reach a specific goal. Without a plan, it’s very difficult to keep track of your progress. And if you can’t track your progress to ensure that you’re making the necessary headway, then how do you know if you’re successful?
How in-depth and specific your strategy needs to be will vary depending on your goals and desired outcomes. Other factors that impact your content planning include the type of business you have and your ideal customers and clients.
Ultimately, content marketing provides reliable and cost-effective website traffic and lead generation. Just by creating one blog post that gets a consistent stream of organic traffic, you’ve opened the door to an embedded link to your email registration that will see regular visitors every day while growing your list and building relationships with potential clients.
Developing a content plan ensures that you are taking the time to dig deep into the types of topics that are getting traffic. Hubspot, a sales and marketing software platform, recently reevaluated their marketing strategy to include these principles. It’s time for every business to take these same steps.
A marketing plan gives you the tools you need to produce unique and relevant content that answers the questions in which your readers are searching. This content can also educate your readers about you and your business.
What Exactly is a Content Marketing Strategy?
At its most basic level, a Content Marketing Strategy is a plan that encompasses both your business and customer needs. It includes a road map that lays out how you will address those needs and concerns over time.
This plan gives you the necessary data to produce useful, high-quality information (content) and then use it to influence and teach your audience something. The content that you produce for your business - blog posts, social media updates, videos, sales pages or emails – should all be part of a premeditated plan to attract, acquire, and engage new prospects and existing customers alike.
Developing a Content Marketing Plan Benefits Your Business
The Content Marketing Institute recently conducted research on how creating a consistent marketing strategy affected the success of a variety of businesses.
This research confirmed that the majority of companies with focused tactics experience growth. These “successful” content marketers indicated that having a documented content marketing strategy gave a more mature and sophisticated feel to their overall marketing. In fact, 72% of content marketers credit their strategy for increased levels of success.
An added bonus is that a premeditated plan gives those responsible for content creation enough time to produce consistent, high-quality content. To get started on your own content, check out 5 ways to start creating content that connects.
Ready to create authentic content that sells? Get FREE access to the ConnectUs Content Marketing Program and start telling your story.
Kelli Anderson is the owner of KAC, where she helps businesses with content strategy, creation and management. She's a big believer that communicating your story effectively will have a positive impact on your revenue. Kelli lives in sunny Phoenix, AZ with her husband and son. She has an eye for refinishing old furniture and enjoys giving old pieces new life. She can be reached here.